US ELECTION 2004—DID HISTORY HOLD TRUE?

Four years ago, AdvisorTeam predicted that George W. Bush, an Artisan, would likely be the next president, even though at the time he was 8 points behind Al Gore in the polls. Their prediction was based on a study of the previous 100 years of elections in which they used Keirsey Temperament Theory to examine the temperament and character—the personality—of the previous winners. They found that every time an Artisan ran for President, regardless of party affiliation, the Artisan won.

The following chart lists the two major presidential candidates since 1960, with an assessment of their temperaments. The winning candidates are shown in bold:

1960 KENNEDY (Artisan) Nixon (Guardian)
1964 JOHNSON (Artisan) Goldwater (Rational)
1968 Humphrey (Guardian) NIXON (Guardian)
1972 McGovern (Guardian) NIXON (Guardian)
1976 CARTER (Guardian) Ford (Guardian)
1980 Carter (Guardian) REAGAN (Artisan)
1984 Mondale (Guardian) REAGAN (Artisan)
1988 Dukakis (Guardian) BUSH(Guardian)
1992 CLINTON (Artisan) Bush (Guardian)
1996 CLINTON (Artisan) Dole (Guardian)
2000 Al Gore (Rational) GEORGE W. BUSH (Artisan)
2004 John Kerry (Idealist) GEORGE .W BUSH (Artisan)

Since Election 2000, the world has changed significantly. The US has never seemed more divided or more vocal over a presidential election than over Election 2004. As they entered the week before the election, political rhetoric was at an extremely high pitch with each side repeatedly impugning the “character” of the other side’s candidate.

Although online betting sites favorered President Bush over Senator Kerry, the polls all seem to be within the margin of error. If the historical patterns of Temperament theory hold true, President Bush should win. so at this late moment, they thought this election was too close to call.

Certainly the circumstances of history, economics, and the political mood of the American people play a significant part in who gets elected, but it appears that temperament and character also have a lot to do with our choice.

What is Temperament?
Temperament is the innate form of personality—what we’re born with. Character is the emergent form—in other words, how our personality develops through the interaction of our temperament with the surrounding environment. Another way to look at it is that Temperament is the mindset or outlook people are born with, and character is the habits and repeated patterns people exhibit.

Our temperament predisposes us to develop certain attitudes and actions and not others. For example, some people are predisposed (born) with the natural inclination to analyze systems and theories, while others are inclined to fight for causes and empathize with others.

Each person develops a self-image and habits appropriate to his or her temperament. Thus, Artisans like George W. Bush base their self-image on grace, audacity, and adaptability to circumstance. Or, Idealists, like John Kerry, base their self-image on empathy, benevolence, and authenticity.


John Forbes Kerry
Counselor Idealist
Born: December 17, 1943, Denver, Colorado
Comparable Leaders: Mohandas Gandhi, Eleanor Roosevelt, and Mary Baker Eddy.

George Walker Bush
Promoter Artisan
Born: July 6, 1946, New Haven, Connecticut
Comparable Leaders: Franklin Roosevelt, John Kennedy, and Lyndon Johnson


source: www.advisorteam.com